Design News
15-01-2010
Theme Group helped Signature Senior Lifestyle launch its newest care home by supplying their creative copywriting skills to update Signature's content management system for the day.
Signature had organised an impressive evening event to mark the opening of South Lodge, its Leicester care home, and asked the UK design agency to help by producing a constant stream of news stories throughout the day.
The care home company uses the Theme Group website content management system to update their care home news, but asked for help because the staff were busy making sure the home was ready for the special evening.
Theme Group's creative copywriter spent the day interviewing staff members and jotting down the big speeches before racing back to the office to add them to the CMS. Four new stories appeared on the website in only a few hours, keeping website visitors up to date on South Lodge's launch.