Web Design / SEO - Signature Senior Lifestyle

Who they are

Signature is a chain of UK care homes with properties in Kent, Leicester and Sheffield. They are also planning to expand their operations throughout the UK and become a leading provider of retirement homes, respite stays and dementia care.

What they wanted

Signature chose Theme Group to handle their rebranding and all future marketing. As well as brochure and direct mail design, a key aim during the rebrand was the redesign of their website and improving it from an SEO perspective.

They wanted to generate more business from online enquiries, and were concerned that their existing website was not capturing enough people looking for care homes by using keywords.

What we did

Response to the new design from both client and their customers has been extremely positive, with all parties calling it a vast improvement on their former site.

They also saw huge improvements in their performance in the natural search engine listings for both google and Yahoo!

When they approached us, they were only appearing in the top 10 google pages for their company name and the term respite stays. Their site was drawing a blank for all other industry-related search terms, compared to a strong presence from their competitors.

Within two weeks of the relaunch, they were appearing for several key terms despite not having every page indexed within Google at that time.

Just over one month after the relaunch, Signature had the top Google ranking for five search terms and in the top 10 places for another six terms.

On the Yahoo! search engine, their site was appearing in top spot for five terms, and the top 10 positions for a further seven terms.