Theme Group | Budget hotel branding & brochures for Tune Hotels

0118 921 5464

hello@themegroup.co.uk

CAMPAIGNS ARE ON SONG FOR TUNE HOTELS.

UK LAUNCH HITS RIGHT NOTES.

Budget hotel chain Tune has worked with Theme since launching in the UK back in 2010. Having started with four London hotels, the group has expanded to include destinations in Newcastle, Edinburgh and Liverpool, as well as adding another London location at Canary Wharf.

Our initial challenge was to adapt what had been a strong brand in the Far East into something that would appeal to a UK audience.

As well as changing the imagery and style of the collateral, we developed a friendly, tongue-in-cheek tone of voice that has become a hallmark of the brand’s communication ever since.

We now handle all of the output for their existing hotels – both for leisure customers and corporate guests – as well as getting involved throughout every stage of a new hotel opening.

SERVICES UTILISED.

ADVERTISING

BRANDING

BROCHURES

DIRECT MAIL

EMAIL MARKETING

EXHIBITION

KEY MESSAGING & TONE OF VOICE

PACKAGING

Theme’s ability to work creatively even when under pressure is a constant benefit – especially during the periods Tune has been opening a new hotel, when they become a real extension to my marketing team.

JANE KEENAN – MARKETING CONSULTANT

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