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TAG Heuer - The Duel
Posted by Mark on 26-06-2009
A rather tasty example of what can be achieved dropped into my inbox this morning from the folks at TAG Heuer.
As a TAG fan, I am on their mailing list and was already aware of The Duel, TAG's competition to pick a winner between Lewis Hamilton and Steve McQueen's character in Le Mans.
Well on Friday, they sent through the answer in all its glory. The result, an incredibly well put together video blending Hamilton effortlessly into the 70s classic Le Mans, is stunning.
Ok, the dubbing is a little bit suspect, and the person voicing McQueen is not the most convincing sound-alike, but as far as the graphics go it's doubtless a great piece of work. Hamilton has been made as grainy as the film, giving an impression that he is truly there rather than in front of a greenscreen.
The video ends with McQueen handing over his original Monaco watch to the victorious Hamilton, who rejects in favour of his shiny new Monaco LS - in itself a superb piece of design.
We think the video - and the watches showcased at the end of it - are great examples of good design.
Check out the TAG Heuer site here…
Posted by Mark on 26-06-2009 | 1 Comment | Leave a Comment…
Loved it, shame it hasn't made it to the television yet!
