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JEEP Campaign
Posted by Goldie on 07-08-2009
I spotted these brilliant, really simple Jeep ads in a magazine recently and thought they were really clever.
By taking block colour silhouettes of two things that sum up two extreme environments - hot and cold or mountainous and swampy, for example - and overlaying them slightly, they have created a subtle Jeep image.
The campaign is clever because it makes you look twice and, although it's unlike any other Jeep ad, it sums up the fact the vehicle is equally comfortable in a range of extreme conditions.
The Malaysian-based company who came up with the campaign won several awards for the clever simplicity of the idea.
Posted by Goldie on 07-08-2009 | 0 Comments | Leave a Comment…
