Web Design

Web design usability

Web designers often get carried away with the look and feel of a website without giving a second thought to the people who are actually going to use it.

A great-looking website is useless if the user needs the navigational skills of Christopher Columbus to get around it.

To combat this, the Theme Group web design process starts with the site structure and navigation system. Only once we are satisfied the site will be usable will we put pen to paper (or rather, mouse to screen)!

Bespoke web design

Your business is unique to you, so it’s only fair you have a website to match. That’s why every Theme Group web design is started from scratch, not from pre-existing templates. If we were tailors, we wouldn’t give you an ill fitting, off-the-peg suit, and the same logic applies to our web design.

Cross browser compatibility

Ever come across a website with content sitting strangely out of position? Well that’s what tends to happen if the web design was not tested in the browser you were using. Theme Group websites are designed and tested in all major web browsers, including Internet Explorer, Firefox, Opera, Chrome and Safari. So relax – what you see is what your visitors will see.

Concise content

Your visitors are busy people. Rather than read a page, they will scan your content for words or phrases relevant to their task. By breaking the text in your web design into clearly defined areas and using informative labelling, we break content down into bitesize chunks. Your visitors can find the right content quickly and efficiently, and you have a website free of unnecessary clutter.

DDA compliant web design

Clients are often shocked to learn that the Disability Discrimination Act (DDA) now applies to websites. But don’t worry. Theme Group ensures that any web design is in compliance with the guidelines outlined by the internet governing body, the W3C.

Search engine optimisation

A beautiful website is no use without visitors – and the days of getting queues of users the instant your site goes live are sadly long gone.

Instead, the importance of being listed well in search engines like Google is increasing. Our search engine optimisation (SEO) services ensure your website will have the best chance to stand out from the crowd.